Brand New

Cosmetics & Personal Care

In 2023 the owner of Brand New reached out to me in regards of assisting in branding her company prior to launching on social media. Brand New is a cosmetics and personal care beauty salon who aims to promote their natural products and calming atmosphere, with a touch of “out there,” as she specializes in vibrant color styles.

As the lead designer of this project, my process started with developing a logo that contained calm and relaxing colors, but had that one color that really caught your eye. (Such as the lime green) I then based the supporting graphics off of the color palette, and tied in her specialized work such as the vibrant colors.